Company: 7digital
Year: 2015
Role: Lead UX
One of the projects I did was the iPhone mobile app. When we started working on this project, it had been 6 years since the last update and the redesign was a must. For this project I worked closely with the product owner and iOS developers (based in new Zealand), as well as the Visual Designer and a Junior UX designer. We had the possibility to completely redesign the app, within tight time and budget restrictions.
To design the app, we went through the following process.
For the app review I took into consideration the reviews posted on the the App Store and performed an expert review of the journeys and information architecture.
For the app review I took into consideration the reviews posted on the the App Store and performed an expert review of the journeys and information architecture.
I extracted the main functionality of music apps based on the current market. I further analysed each of the apps and the different user journeys that we expected to include in our own app.
Based on the different analysis and the business requirements, I sketched different possibilities to bring the app to life, always assessing against the time and budget constrains. In this phase we also defined, with the product owner and visual designer, additional journeys that should be included in the app.
Once we agreed on a concept we prototyped the different journeys, prioritising those that we aimed to test. I created a prototype and shared constant updates with the rest of the team to get their input and thoughts.
We tested the prototype in several sessions and with different audiences. We did 3 rounds of testing and refinements before we went into finalising the design and build.
I worked with the UI designer to finalise the design and review the development. The app was then released and received positive feedback in terms of usability and aesthetics.
I worked with the UI designer to finalise the design and review the development. The app was then released and received positive feedback in terms of usability and aesthetics.
Selected Work
EurosportConnected TV
Boiler SupportVoice UI Design
Recipes - Voice SkillVoice UI Design
7digital iOS AppApp design
PeloteoExperiential design
Connected ShelfExperiential design
MIDI PlayerExperiential design
Government Digital Services (GDS)Interaction design & Research
ExperimentsOther projects