7digital - iOS app redesign

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Company: 7digital

Year: 2015

Role: Lead UX

One of the projects I did was the iPhone mobile app. When we started working on this project, it had been 6 years since the last update and the redesign was a must. For this project I worked closely with the product owner and iOS developers (based in new Zealand), as well as the Visual Designer and a Junior UX designer. We had the possibility to completely redesign the app, within tight time and budget restrictions.

To design the app, we went through the following process.

Existing app review

For the app review I took into consideration the reviews posted on the the App Store and performed an expert review of the journeys and information architecture.

 

Existing app review

For the app review I took into consideration the reviews posted on the the App Store and performed an expert review of the journeys and information architecture.

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Competitors analysis

I extracted the main functionality of music apps based on the current market. I further analysed each of the apps and the different user journeys that we expected to include in our own app. 

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Concept definition

Based on the different analysis and the business requirements, I sketched different possibilities to bring the app to life, always assessing against the time and budget constrains. In this phase we also defined, with the product owner and visual designer, additional journeys that should be included in the app. 

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Prototype

Once we agreed on a concept we prototyped the different journeys, prioritising those that we aimed to test. I created a prototype and shared constant updates with the rest of the team to get their input and thoughts. 

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Testing

We tested the prototype in several sessions and with different audiences. We did 3 rounds of testing and refinements before we went into finalising the design and build. 

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UI and development

I worked with the UI designer to finalise the design and review the development. The app was then released and received positive feedback in terms of usability and aesthetics. 

 

UI and development

I worked with the UI designer to finalise the design and review the development. The app was then released and received positive feedback in terms of usability and aesthetics. 

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Selected Work

Everyone InExperiential design

PeloteoExperiential design

MIDI PlayerExperiential design

Connected ShelfExperiential design

Corporate WebsiteContent strategy

7digital iOS AppApp design

Government Digital Services (GDS)Interaction design & Research

ExperimentsOther projects

Sales Support AppsPrototypes design

Get in touch

hi@dianamundo.com
+44 (0) 7717 590 110

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