Role: Lead UX
To create a lean-back experience for Eurosport on all connected TVs using the new brand guidelines.
We kicked off the project with an initial round of research to understand the customer needs for a sports application on TV.
We recruited 10 participants from different backgrounds and technology knowledge, all based in UK. We carried out 1-1 interviews to understand their habits and preferences whilst watching sports on TV.
We grouped our findings into six categories:
I reviewed four TV applications that are leaders in video content distribution through a lean-back experience: Netflix, Prime Video, Disney+, and All4. I looked into the interaction patterns and usability, UI elements and experience.
Based on the analysis, I produced four areas of focus to guide the design of the Eurosport Connected TV app.
I applied the learnings from the research and the competitor analysis to design a new concept for the Eurosport app. I focused on creating an experience that prioritised the content, full of relevant images that helped the user understand what they can watch at a glance.
I simplified the app by defining a single point of focus for the user’s attention: the smart header. With the new interaction model the user sees all the details of only one event at a time which allows them to focus their attention. I used this pattern consistently across the app.
To test the new design I created an interactive prototype that can only be used with the keyboard - this helped me ensure that all the functionality can be accessed using a remote control.
We recruited 10 participants to do 1-1 interviews to test the prototype.
We learned that the app was easy to use. The participants didn’t have issues navigating using the keyboard. They liked the clean interface and the use of big images. They also expressed their interest on the “Highlights” section.
The feedback was positive for the journeys we tested:
We took the insights from research and applied them to improve the experience. At the same time I worked with the visual designer to start creating the look and feel of the app as well as the components.
We worked iteratively to create a prototype we could use to test the final version of the app.
Once again, we recruited 10 participants to do 1-1 interviews to test the prototype.
All participants found the app easy to navigate and use with their computer keyboard. The alternative login flow we tested seemed like a good alternative, but needed more explanation upfront. Participants didn’t understand a business decision that split the live content into two rails.
Overall the navigation and interaction patterns worked well with the exception of a specific pattern on the Schedule screen - where we hinted to an event starting later in the day.
We built the app with a development agency and released it on five different platforms: FireTV, Xbox, PS4, Vodafone STB, Samsung TV.